On June 17th, 2017 we launched the first official OliveAnkara Pop-Up Shop. Our first collection, Enweoke, was ready to go, and we couldn't wait to see people's reactions. So we decided to run a week long pop-up shop in the gallery space at UltraSuperNew Agency, at 13 Bussorah Street, Singapore. Besides the dresses included in Enweoke Collection, other items were on sale: head wraps, head bands, tote bags, rings, bracelets and earrings. It was a colorful display of the range of products OliveAnkara is offering to the public.
And most of all, it was the first test for our brand: "Will people like our creations?" "Will people buy our clothes?" "What happens if we don't sell anything?"...these were only a few of the tons of questions in our minds!
Setting up a pop-up shop, getting the clothes ready, the accessories ready, the head bands and head wraps ready, the Facebook page ready, the Instagram profile ready, the marketing material ready, and hundreds of other things ready, was surely tough and tiring, but what a great learning experience it has been!
All our fears, all our doubts, got wiped away on the very first day. The launch party was great, people came numerous and the enthusiasm shown for our products was fantastic! And the rest of the week, the shop worked very well and we sold almost 70% of our products! Wow, that was way beyond expectations!
Here are some shots from the launch party!
And as you can see by Ify's smile, happiness was all over the place! Thanks to all the friends and people who helped us to make this happen, we will do other pop up shops in the future, stay tuned!